Additional

Marketing Channels

Release Date: Prior to NW Ski Shows - Seattle Ski Fever Expo and Portland Ski Fever Expo

40,000 copies printed, all glossy paper stock; 4-color; 4-month shelf-life

Reach:

     Readers - 120,000

     Onsite - 70,000 Outdoor Enthusiasts and Participants

     Website - Magazine is downloadable in PDF forma (view web rates and specs)

Distribution

     Seattle and Portland Ski Fever Shows

     Ski and mountain shops in Washington, Oregon and Idaho

     AAA Travel Centers

     Outdoors events directly to event participants

          • Specialty Ski and Mountain Shops
          • Ski Fever Shows — Seattle/Portland
          • AAA Travel Offices
          • Mountain Resorts
          • Retail Specialty Stores
                Skier Visits 2007 – 08 Resorts
                Washington 2.2 million 16
                Oregon 2.07 million 13
                Idaho 1.64 million 16

Population Served
      Washington – 52 cities. . . 6.4 million
      Oregon – 29 cities. . . . 3.7 million
      Idaho – 13 cities. . . 1.5 million

Demographics:

     Average Age:  42

     HHI:  $78,000

     Gender: 60% Female / 40% Male

     Spending: $2,325 on recreation per year per person