Reflecting the outdoor recreational trend

Price Media, Inc. is a Seattle-based family-owned business specializing in publishing outdoor recreational magazines and guidebooks. Its anchor, OutdoorsNW, targets an active outdoors audience in the Seattle and Portland markets monthly. Founded by publisher Carolyn Price in 1988 during the mountain biking boom, the original magazine was called Puget Sound Cyclist. Within a year, the publication expanded into Portland and changed its name to Northwest Cyclist. In 1992, change came again when the editorial concept expanded into covering multi-sports and it became Sports Etc magazine. In November, 2004, Sports Etc evolved into OutdoorsNW, reflecting the outdoor recreational trend the Northwest is known for. Over the years, the company has provided top-level journalism and quality photography to the community of Northwest outdoor enthusiasts. In addition to OutdoorsNW, Price Media also has published the Western Snow Sports Guide, NW Cyclist magazine and Therapeutic OUTLOOK magazine. It also publishes custom booklets for many associations and companies. The other half of Price Media is Carolyn’s brother, Greg. Both are Seattle natives. With an expertise in finance and management, Greg joined the company in 1994 bringing another level of growth and maturity to the company. Greg founded the idea of the company’s famous Sport-BAG Program that provides goody bags and a sampling program to more than 150 events throughout the Northwest. He is also instrumental in building this website. Carolyn’s lifelong passions have always been sports and journalism – and she is one of those few women who successfully persevered in choosing a career in sports in the 1970s. With interests in sea kayaking, hiking, camping, bicycling, running, and triathlons, Carolyn is never far away from the outdoors. With more than 35 years in community journalism, she has won numerous awards for her writing and photography and was the recipient of the Outstanding Achievement Award from Dale Carnegie. Price Media is a charitable supporter of numerous events and associations throughout the Northwest.

Mission Statement

Price Media, Inc. is a company about community – for our staff, our readers, our advertisers. We strive to provide the best journalism and photography to our quality publications.


Price Media, Inc. practices honesty and integrity on a daily basis. We have high respect for our staff and the people and companies we choose to do business with.  

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