About Us

Reflecting the outdoor recreational trend

In June 2021, Eastside Media Corp acquired the OutdoorsNW brand from Price Media, Inc.

Eastside Media Corp is a startup media model built around a news experience. EMC’s vision is Transparency. Trust. News.

EMC was co-founded by Eric LaFontaine, Mike Flynn and Pat Scanlon.

EMC also owns and publishes the Woodinville Weekly newspaper and Woodinville Magazine.

Eastside Media Corp is a Woodinville-based family-owned business specializing in publishing outdoor recreational magazines and guidebooks. Its anchor, OutdoorsNW, targets an active outdoors audience in the Seattle and Portland markets monthly.

Founded by former publisher Carolyn Price in 1988 during the mountain biking boom, the original magazine was called Puget Sound Cyclist. Within a year, the publication expanded into Portland and changed its name to Northwest Cyclist. In 1992, change came again when the editorial concept expanded into covering multi-sports and it became Sports Etc magazine.

In November, 2004, Sports Etc evolved into OutdoorsNW, reflecting the outdoor recreational trend the Northwest is known for. Over the years, the company has provided top-level journalism and quality photography to the community of Northwest outdoor enthusiasts.

Eastside Media Corp is a charitable supporter of numerous events and associations throughout the Northwest.

Mission Statement

Eastside Media Corp is a company about community – for our staff, our readers, our advertisers. We strive to provide the best journalism and photography to our quality publications.


Eastside Media Corp practices honesty and integrity on a daily basis. We have high respect for our staff and the people and companies we choose to do business with.